You may have noticed recently that there are a lot more videos on Instagram. Instagram is putting more emphasis on video, with Reels being the most popular video format on the app. If you’re interested in creating an Instagram Reel but don’t know where to begin, we’ve got you covered.
The success of Instagram is undeniable, as shown by its more than two billion regular users. The growth of Reels, short video postings, is the platform’s answer to the enormous success of TikTok’s micro-videos. According to a recent study, 66% of consumers found short-form videos to be the most interesting kind of social media content. One of the most popular ways that brands seek to work with Instagram artists is via the usage of “And Reels.”
It’s high time to capitalize on the 22% increase in interaction with video posts that Reels is said to provide in comparison to regular video postings. If you’ve never created a Reel before, or if you’re simply looking for some new ideas, we’ll walk you through the process from start to finish.
The purpose of Instagram Reels and how to make one
Instagram Reels are vertical videos that may be anything from a few seconds to over two minutes long and include a collection of small clips. Instagram, like TikTok, has editing options that make it simple to make a Reel and include fun elements like music and remarks.
What are the benefits of using Reels? In a nutshell, they’re the most effective strategy for broadening your exposure and making it more likely that your content will go viral.
Instagram hasn’t come out and declared that Reels are given preference in the Instagram algorithm, but the site has made it apparent that video is a top priority by testing a feature that converts all Instagram videos into Reels. The pressure is on accounts that haven’t embraced this kind of material. Additionally, the platform has made Reels the most discoverable content type by allowing them to be shared and shown in four different locations: Stories, a Reels-only tab, the Explore page, and the normal Feed.
This is a tremendous opening since there are now more eyes on your material than ever before because of Reels. Take advantage of people’s interest in this new format while it’s at its peak.
How to Make Reels on Instagram
It’s not as difficult as you would think to start creating a new kind of material. The time spent mastering Reels is well worth it.
Let’s go through the steps involved in creating an Instagram Reel, along with some suggestions for making it really shine.
First, Develop a Plan
The key to creating engaging Reels, like with any other kind of content, is to stay true to your brand’s voice and values.
Think about the following when you construct your plan:
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Make a plan: Determine where Reels fits in with your overall social media strategy. Just what do you plan to do with them? Better participation? Reach? If you know going in, you may use it to inform the design of your Reels.
Remember who you’re talking to: All of your writing has to be driven by who you think will be reading it. Think about the kinds of things they like to read, listen to, and watch.
Create categories and themes for your content: To be successful, Reels should be entertaining, but they need not follow any particular dancing fads. Stories may serve many purposes, including instructing, entertaining, dramatic, and motivating.
The best place to start is by analyzing your most successful pieces of content to determine common threads and successful subjects.
Find out how your rivals are using Reels and where there could be opportunities to fill the void.
When you first begin publishing, it’s important to look at your stats to determine which Reels are doing the best. If you use this information, you can improve your content strategy.
Second, Amass your Footage
Now is the time to pull out your phone and start scrolling through Instagram, because the good times are about to start. To add more, click the plus sign in the top right. Then you’re all set to begin.
Filming new material or sifting through archives for clips to include in your Reel are the two primary options.
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New footage is being shot.
Ready, set, go! Press and hold the white recording button on the circular control to begin filming. To face the camera inward or record what’s directly in front of you, click the double arrow icon.
A pink ring will form around the white record button while your video. What you’ve filmed up to this point is shown here.
Make your material more interesting by using the options on the right. What they do, in order, is as follows:
- You may add music or sound effects to your video as you shoot it.
- Determine the time frame: Use just 15, 30, 60, or 90 seconds for your Reel.
- You may slow down the footage you record or speed it up.
- Mode: Layout Allows for the display of many images or movies simultaneously.
- A self-timer is a useful tool for hands-free recording since it provides a countdown before you start shooting.
- Shoot both yourself and the scene in front of you in one continuous shot.
- You may view a see-through version of your previous clip using the align tool, which will help you line it up with the next video you record. See this tool in action here as it is used to create smooth transitions, such as when a character’s costume “magically” changes while they are wearing it.
- Augmented reality (AR) and filter effects (sparkle icon): You may use the search bar to look for filters, including the ones you’ve created and saved. Typical special effects, such as greenscreen, may be implemented here.
How to Make Reels Instagram Using Your Own Media
Get the most recent version of the Instagram app. To make a new Reel, go to the tab labelled “Reels,” and then hit the camera icon in the upper right.
- The “Gallery” icon is located in the lower-left corner of the screen; swipe up to access it.
- Select an album from the list that appears when you tap the ellipsis in the upper left corner.
- To add a picture to your Reel, tap the folder you’d want to add it from (Favorites, Selfies, etc.).
- Tap the square picture and plus sign symbol in the bottom left corner to choose an existing image from your phone’s gallery.
- When uploading movies to Reel, you may use the “scale” button if you have a lot of horizontally-oriented footage. The other option is to submit the video as if you were making an Instagram Story.
- Once you’re in the Story editing window, use your thumb and fingers to expand your clip so that it fills the whole vertical screen. Then, in the menu that appears, choose “save” by clicking the three dots in the top right corner.
- Raise your level by building off of someone else’s Reel to make your own. If you open the Reels, you wish to remix, then press the three dots in the bottom right, and you’ll be able to add your own response or remark to the Reel.
Instagram Reels Editing
It’s time to put on your hat as a video editor. Click “Next” when you’re ready to begin editing your clip.
- Cut down on the length and rearrange the sequence of your clips.
- Locate the “Edit clips” option in the far left corner and choose it. Then, at the very bottom, you’ll find a list of all of your clips.
- Tap a clip to trim it down. To cut your video down to size, just drag the left and right ends of the progress bar at the bottom of the screen.
- You can drag clips by holding them down on the one you wish to move. As it grows in size, you may move it left and right.
- Tap the video you wish to get rid of. At the very bottom of the display, you’ll see a delete option. Alternatively, you may press and hold a clip, revealing negative marks that you can then touch.
- A moving image demonstration of Instagram Reel’s clip-ordering and clip-shortening features.
Complement the silence with some music or sound effects
Including music in your Instagram posts is highly recommended if you want to be noticed by a wider audience.
To access the music notes icon, just touch it while you are editing. You’ll be brought to a window where you may modify sounds. Drag your finger along the columns that appear to change the level of the video and any additional audio, such as tunes.
Three types of audio may be added from this screen:
- Instagram lets you listen to your own music, import tracks from other services, or browse via their extensive catalogue. You may also import audio from other Reels here. Warning: corporate accounts have a smaller song library.
- Recording a voiceover allows you to address the viewer on a personal level.
- Enjoyable sound effects: a number of them are at your disposal.
All of them at once, or only the ones you need.
Your Reel will update to reflect the title of any new music you add. If you don’t, your Reel’s audio will be labelled as “original audio” when it’s viewed, and if your account is public, other users will be able to use it in their own Reels.
Put in some subtitles or Captions.
For greater accessibility on social media, videos must include closed captions. People continue to observe them even if they muffle their phones.
Select the square button with the smiling face in the upper-right corner of the screen to activate closed captioning. You may customize your Reel with a wide variety of options, including GIFs, stickers, polls, and more, all accessible from this page. Choose “CC CAPTIONS” for the time being.
After Instagram has transcribed your audio, you may alter the font and colour of your captions by using the controls at the top and bottom of the screen, respectively.
Obviously, auto-captions have their flaws, so you should work on that. You may change the text as it appears by touching it. Select the words you wish to change, and then press the done button.
This procedure will appear quite familiar to anybody who has ever made an Instagram Story.
Select “Aa” from the menu at the top right of the screen. You may then edit the font, size, and colour of the inputted text. To include even more, choose the “Aa” button once again.
You may reposition text on the screen by touching and dragging it to the new location. In addition, you may schedule its appearance and disappearance in the video by pressing the matching text at the bottom of the screen. The start and finish times of the text may be adjusted by dragging the left and right bars.
Tap and hold the text you want to delete, and then drop it on the trash can symbol that appears at the screen’s bottom.
An enhanced reality with filters
To search for and apply new filters and effects, or ones you’ve saved, hit the sparkles symbol at the top of the screen. This may be used whether you’re looking to add a filter for enhancing aesthetics or a crown of cartoon hearts.
Constructing and Disseminating Your Instagram Reels
Once you’re satisfied with your Reel, click “Next” to go to the last step before sharing it with the world. If you just do these three things to be ready every time:
- Refine your cover art: Use the “Edit cover” button on your Reel’s profile to make adjustments to its appearance. You may submit a picture or share a clip from your Reel, but make sure it’s appropriate for the posting.
- When writing a caption, remember to keep it brief and to the point.
- You may decide whether you want your Reel to appear in your Feed. Feed sharing, in my experience, is an effective strategy for expanding your audience.
Publish or Save as Draft Instagram Reels
When you are satisfied with your Reel, you can either publish it immediately, store it as a draft, or schedule it for a later date.
Immediately release your Reels
Rapid publication is essential for staying ahead of the curve. When you’re satisfied with your Reel, click “Share” to broadcast it to the world. The next step is to add it to your Story, where it will get further exposure.
In the Settings and Privacy area, you may prevent others from remixing your Reels if you so want.
Make a copy of your Reel for later use.
You may store a draft of your Reel until you’re ready to share it with the world. When you get to the page where you may compose your post, click “Save Draft” at the bottom. At a later time, you may access your saved drafts of Reels by clicking the Reels button that appears under your bio.